Sustainability – It may feel as if this has taken a back-seat over the past year, but sustainability is still an important issue for consumers. Increasing numbers of people expect good practices and transparency across the whole supply chain from sourcing and production to packaging, storage and waste disposal. Rural and suburban outlets have done particularly well recently in comparison to those in city centres, as well as brands that have a compelling story to tell. Source Data. Allegra Project Café UK 2021.