After many years in business-to-business working with some of the biggest names in coffee it was time to branch out and pursue our much thought about ambition to implement real and sustainable change within the coffee supply chain.

Wise 2 Coffee came about as an idea to disrupt, do the right thing, educate the consumer, and create impact where it really matters.

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Play fair, put the farmer first, supply quality product and give back. We call it “Reverse Trade”.


Flip the script on the traditional coffee supply chain and through giving money back, empower farmers, their families and their communities to increase their household incomes to enable them to live dignified lives. Wise2Coffee is aligned with two of the UNs Sustainable Development Goals.
1. No Poverty
8. Decent Work & Economic Growth

Trusted Our Store Coffee